Harley Davidson får hjelp til å selge MV Agusta

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Harley Davidson har funnet ut at det er best å skaffe seg hjelp (BNP Paribas) til å selge MV Agusta.

Kanskje er de klok av skade om man tenker på ”ordningen” som Buell fikk laget.Av: Mona Forsnes

Presseinformasjon:

HARLEY-DAVIDSON, INC. SELECTS INVESTMENT BANKING FIRM TO ASSIST IN SALE OF MV AGUSTA

BNP Paribas in Milan Will Help Harley-Davidson Move Sale Process Forward

MILWAUKEE (November 19, 2009) Harley-Davidson, Inc. (NYSE: HOG) has selected the investment banking firm, BNP Paribas in Milan, to assist Harley-Davidson in the sale of MV Agusta. Harley-Davidson is currently identifying potential buyers for the Italian-based motorcycle company.

MV Agusta is a highly desirable company for the right buyer, said Harley-Davidson Senior Vice President and Chief Financial Officer John Olin. MV Agusta has a proud heritage and strong brand, high-quality exciting and beautiful products, and passionate enthusiasm on the part of its customers, employees and dealers, and we are confident in our expectation that we will identify an appropriate buyer.

De nye syklene Brutale og F4 er blitt svært populær og skapte stor respons i Milano. De sikter seg inn på å få en bra posisjon innen kategorien sport motorsykler.

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